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Category Archives: Marketing

Pricing Strategies

26-Oct-10

The price is the monetary value that we assign to a product in time to sell, and pricing strategies are simply choices we make regarding the price of a product. Let’s look at what the main pricing strategies that can be applied in the following situations, when we introduce a new product to market, when [...]

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The Customer Database

14-Oct-10

A fundamental requirement for any business or company that wants to be competitive is to have a database of customers. A database is basically a table that lists all customers who own a business or company, and some data of these, such as address, phone number, email address, birthday, etc. Having a customer database allows [...]

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Marketing Strategies Before Starting a Business

12-Oct-10

Before opening or starting a business, a good marketing strategy is to advertise or promote your early opening. The goal is to let as many consumers that soon we will open a new business. Thus, we will make it generate a “rumor about the new business”, and create a “climate of expectation.” To achieve this [...]

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Promotional Items and Promotional Strategy

08-Oct-10

Promotional items, also known as merchandising items are products that have the logo or name of a brand or company, and whose main objective is to promote that brand or company. As a strategy for promotion, giving away promotional items to our customers enables us to keep or retain, and attract a greater number of [...]

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Tips on Using Windows

07-Oct-10

The showcase is an important element in the marketing of a retail business, especially when it is located in an area with a good number of people. A showcase attractive draw the attention of consumers, will give a good image of the business, and will encourage you to enter the premises and to purchase the [...]

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